Search engine marketing tips for everyone

A website is a source of knowledge for online visitors and if the site is not properly promoted, then the aim of the online site would go in vain. It is obvious that you have entered the market to earn newer business opportunities. In order to take your site to the top of search engines, search engine optimization tips by 18james.com will be beneficial for your business in Columbus, OH. It is, in fact, the right pathway to guide the professionals for improving their performance levels. SEO tips will enable the professionals to avoid some mistakes that may hamper their efficiency. After all, what matters in the business world is the performance level.

It will tell you about various aspects of this field and different dos and don’ts. After all, you have come up to earn rewards and not suffer losses. Marketing tips will also inform you about various methods that can be applied to increase the number of traffic that may turn into customers, if your website provides the necessary information. With the help of these guidelines, you will be able to give a perfect shape and growth level to your online business. Well, it is the matter of your business and you would definitely take every care to expand it. The most important thing for online business site is to be a part of popular search engines. And if you are popular, you will get to have more and more business opportunities.

If you go by SEO guidelines, then first thing that you have to take care is the fact that title tag have to appear on the top of webpage and that too within HTML head tag. This will help the visitor to know that what the page is about. With this, visitor will be able to know that are they searching on the correct web page or not. Another thing is that you have to be extra cautious about the content that have to be placed on the web pages. The content has to be informative and descriptive, so that online visitor will be able to understand about the products and services that you are offering.

18james.com SEO Columbus tips are an important source of knowledge for those who are beginners in the field of search engine optimization. It will not only tell them ways to improve their efficiency, but will also prepare a strong base for a bright career ahead. It will also tell them the nuances of SEO that will give them a deep insight into what it is. You will learn about pay per click campaign and how to manage it. Pay per click management is nothing but a way to keep a track of number of visitors that are coming to your website. A certain amount is being bid for the keyword and if the visitor comes to your site in search for that keyword, then that decided amount is deducted from site owner’s account.

How to do SEO in 2015

Every serious blogger who uses WordPress as the backbone of their website both yearns and fears for the day that their blog gets Dugg. Digg, with now over one million registered users, can catapult a rather obscure piece of virtual real estate into an instant (albeit oft fleeting) smash hit. And the same applies for websites like Reddit, Slashdot, and Fark.

The benefits of massive traffic increases thanks to social media marketing tools are obvious. Monetary rewards via online ads come to mind, as well as better page rankings in search engines that translate into organic longevity. However, the problem with many self-hosted WordPress websites is that they go down fast and hard after a sudden bolt of online traffic.
A Bit of Background

While the WordPress plugin WP-Cache acts as a part safety net, part savior to many WordPress-driven blogs on the internet (mine included), the possibility still exists that one day your blog will not be able to handle the load of online traffic that it receives in a short period of time.

WordPress depends on a successful connection between its PHP template functions and your MySQL database. When that connection cannot be established, this is what visitors see:
WordPress Error Establishing Database Connection

There is an obvious stress involved with waiting for a healthy connection to be restored between WordPress and your MySQL database. But what often gets overlooked is the ugliness of WordPress’ database connection error page when it is juxtaposed alongside your otherwise seamless blog theme.

Many casual visitors to WordPress blogs have never even heard of WordPress. Imagine their confusion if a huge WordPress logo accompanied by an error message were to pop up on their desktop monitors.

I may not be able to bulletproof your WordPress/MySQL harmony quotient, but I can offer a more attractive alternative to WordPress’ error page if your website cannot handle getting Dugg, Reddited, Slashdotted, or Farked.
What ControlsThe Error Page

The WordPress include file that controls the output of the database error message is located in the ‘wp-includes’ folder. It is called ‘wp-db.php’. The following is a screenshot of the location of the error code in ‘wp-db.php’:
WordPress Error Code

Further down in the ‘wp-db.php’ file is the snippet of code that tells WordPress to output its error message in the event of a database connection failure. We will be modifying this area of the file. I have included a screenshot below:
Function Bail Message
The Solution

When I began seeking an easy and minimally intrusive way for creating a customized WordPress error page, I stumbled upon this gem of a How-To at All Forces. Their approach involves using the PHP command include(). For my purposes, this approach fell a bit short but in its entirety directed me towards another solution that I feel is just as effective, if not better.

I will be using the PHP header() command to completely redirect users to a separate, custom error page on my website. This approach allows me to implement some very small CSS tweeks on my error page and keep everything organized in a suitable fashion for my taste.
Step One

The first step that you will need to complete before even touching your ‘wp-db.php’ file is to create a custom error page. I will leave this up to you. You may decide to keep your error page in line with the theme of your WordPress blog, but I suggest that you err on the side of caution when doing so.

WordPress database connection errors that come as a result of a massive influx of blog traffic mean that your website is probably outputting a ton of its allocated monthly bandwidth. I am on a (gs) Grid Server package by Media Temple and enjoy a hefty amount of bandwidth, but even so, I don’t want to throw any unnecessary bytes away. It is for this reason that I endorse a minimalist approach to your WordPress database error page.

After creating your error page, place it anywhere you like on your web server. I have decided to place my error page under the root directory of www.bigsquaredot.com to keep everything organized the way that I like it. Any location is fine, really.
Step Two

The second step is to insert a few lines of code above the ‘if ( !this->show_errors )’ PHP conditional statement in the ‘wp-db.php’ file to redirect your users to the custom error page that you have created (click here to view the error page that I have created).
WordPress Error Code Solution

The first two lines of code are the work of Melvin Rivera of All Forces. The first line documents the actual error that occurs if your database connection error page is called, while the second line sends an email to you if your blog connection ceases to run properly.

The third line of code redirects the visitor to your customized WordPress “error establishing a database connection” page. The reason I am using this method and not the include() command is because images called by my CSS code did not display while using the include() command.
The Third And Final Step

The third step is to temporarily rename your database field value in the ‘wp-config.php’ file (located in your blog’s root directory) to see if your modifications are working properly. I suggest either doing this on a locally installed copy of WordPress on your computer or waiting until it is very late at night when very few visitors are coming to your website.
Conclusion

Ultimately, outside of WP-Cache you can do little to control a complete tidal wave of traffic to your blog. In the event that your WordPress blog faces hit after hit of traffic and your MySQL database cannot keep up, you will want to create a customized error page.

For the sake of your visitors and the seamless appearance of your website, make these very small alterations to your ‘wp-db.php’ file and create a snazzy error page that contains more valuable information to your visitors than “error establishing a database connection”, care of WordPress.

Tumblr Blogging Rocks

I’m sure that by now a number of you have heard of Tumblr, the up and coming tumblelog service created by the “smallish” web-development company Davidville. I first discovered Davidville, which is located in New York City, on CSS Mania. I didn’t pay too much attention to some of their work at the time, but I must say that Tumblr has my full attention.

photobucketIn the words of Tumblr, tumblelogs are to scrapbooks what blogs are to journals. They are an extremely user-friendly way to rapidly deploy photos, quotes, links, conversation snippets, videos, and even regular blog-like posts.

Admittedly, my first reaction to hearing about Tumblr was something along the lines of, “Not another blogging company!” But after giving Tumblr a spin and setting up my own tumblelog in less time than it takes to sneeze, I can say with confidence that the Tumblr experience is absolutely nothing like the traditional blogging experience.
Tumblr v. Blogging

Before I go any further, I want to make a clear note that attempting to compare a service like Tumblr to a traditional blogging service like say, WordPress, would be moot.

Whereas blogs enable large repositories of useful content to be stored and shared, tumblelogs seem at first glance to be a minimalist’s approach to sharing one’s stream of consciousness.

Tumblelogs are the mallet while blogs are the jackhammer. Tumblr recognized this and created a service that traditional blogging platforms had previously not been able to effectively integrate into their systems. Heck, even the official Tumblr blog is run by WordPress, and for good reason. Tumblr is not a blogging platform, per se, so I won’t be treating it like one.
The Back End

You can post regular posts, photos, quotes, links, conversation snippets, and videos on Tumblr. Each element has its own method of posting, and they all take under a minute to go from typing to publishing.
Tumblr Back End

Regular Post

tumblr_blogIn the Regular Post section, the only two fields that are editable are a Title field and and Body Field. There are no categories to manage or timestamps to worry about. Permalinks are automatically generated so pretty URLs are a no go.

Trackbacks and comments do not exist on Tumblr posts, so if you’re looking to foster a sense of community on a tumblelog, you need to stick with a traditional blogging platform. As I said before, Tumblr resembles a virtual scrapbook, so only having the Title and Body field for a Regular Post is just fine.

Photo

By clicking on the Photo pallet, you are taken to a very simple page that has an upload button (or you can use a remote URL if you like) and a caption field. It takes literally seconds to locate a local file, give it a caption, and then upload it. As it stands now, I don’t see any way to modify the dimensions of an uploaded file.

Quote

The quote section is by far my favorite section on Tumblr. The appearance of quotes are completely customizable, as is everything else, and all that you have to do is type in your quote and its source, and click “Create post”. Again, the entire process takes seconds.

Links, Conversation, and Video

In addition to regular posts, photos, and quotes, Tumblr also offers a simple link creator, conversation snippet generator, and video sharing area. Of these three features I was most impressed with the Video section, as it allows you to post both URL’s and raw embed tags from any video/flash website. The process is painless, painfully simple, and most importantly, super quick.
Tumblr Woos Designers And Developers

I believe that where Tumblr will succeed with the masses is in its simplicity. But where Tumblr will succeed with designers and front-end developers is in its customization area.

Tumblr comes with five tumblelog templates but allows users to completely modify the display of their Tumblr account by editing the XHTML/CSS code of the tumblelog.
Tumblr Back End

What this means for front-end developers like me is that we can use the Tumblr architecture to create super simple websites for potential clients who are looking for a way to easily manage their online scrapbooks. Through the use of Tumblr template tags and customized CSS/XHTML, a fully functional, uniquely branded tumblelog can be created with a Tumblr account. Badass, I know.

And I didn’t even bring up the API.
Why Tumblr Will Kill The Competition

Simple. Because there is none. As I already stated, tumblelogs and blogs are like apples and oranges. Davidville saw the need for a platform like Tumblr and hopped on the idea. It will succeed because it takes very little time to go from typing to publishing.

End users want quick platforms that don’t have bells and whistles that they don’t need, and there are a great number of web users who just don’t need the additional functionality in traditional blogging platforms like WordPress.
Tumblr Front End

In short, Tumblr succeeded in making the porridge just right, and I’ve got a feeling that they are about to take off into orbit really soon.

Make your images recognizable

As much as I would like to pretend that celebrity gossip websites are run by worthless net-whores who have no purpose other than to make money and ruin people’s already tragically perverse lives, I must admit: you could learn a thing or two from them. Websites like PerezHilton.com, Pink is the New Blog, and C&D all have two things in common. First, they rot braincells. Second, they brand their exclusive images.
An example of photography branding.

Now, unless any of you are operating your own gossip websites, I highly doubt that you will need loud and obnoxious graphics taking up a third of your images. But what you will need is a way to tweak your product photos or travel photos in such a way as to give them their own lives. Why? It’s all about branding.
The Importance of Branding

If you would spend an hour, or even two, writing up a brilliant blog entry to be read by the masses, then why wouldn’t you spend an extra fifteen minutes or less applying a signature to those one-of-a-kind images of yours that will also be seen by the masses? These “signatures” can be extremely simple accents on an otherwise attractive photo and add some “Umph!” behind an otherwise monochromatic blog entry.

Any successful business person will tell you that product branding is as important as the product itself. When we become used to seeing certain imagery on the television screen or computer monitor, the products that are placed in those images enter into our collective subconscious. Don’t get me wrong, I am not suggesting that a heap of cow manure can pass itself off as a diamond ring simply because it is in a pretty box. What I am suggesting is that smart companies cover all of their bases and images, as we all know, are worth many words.
The Importance of Image Layout

In addition to branding, the layout of your images matters tremendously. While the Rule of Thirds gives us a great jumping off point towards taking wonderful photos, my so-called “Rule of Image/Text Uniformity” governs how I place images inside of a blog entry. Before ever uploading my first usable photo in the Big Square Blog, I created a 450 pixel by 225 pixel image template. This template aids me by providing me with a method to create consistent blog entry photos which have the exact same width dimensions.
Me In Viet Nam

Of course, I can adjust for height when the need strikes, but I will always use uniform image widths on this blog. Why? For starters, image layout consistency makes reading websites easier. Secondly, it is a bit of a pet peeve of mine when I am reading a blog entry and the accompanying images seem thrown onto the page without any real forethought. Image layout matters.
A Final Thought

I steadfastly believe that content rules when it comes to websites, but the right kind of imagery doesn’t hurt. If you own a business and are trying to establish an identifiable, unique web presence, why stop at the business logo? Develop ways to incorporate your website’s style into each of its elements and immediately you will gain some legitimacy with visitors and potential clients. Website end-users want to know that your product is a professional product. Other than the pure service experience of it all, what better way to impress your future customers than with a professional look that shows you have paid attention to even the tiniest little details?